For spring 2027, Tove designers Camille Perry and Holly Wright set out to make the label feel lighter, according to a collection review from the fashion outlet whose source text this article draws on. “We just wanted to bring a bit of joy into the collection,” Wright said during a preview, noting that many summer collections do not feel particularly summery.

Color and a looser vocabulary

The preview featured an icy aqua satin minidress and a sweep of saturated yolk-yellow silk. The brand’s familiar play between masculine and feminine appeared in low-slung, fold-over waistbands on trousers, skirts and shorts. Wright compared the effect to wearing a boyfriend’s oversized trousers and folding them over. Other pieces included deep-V knits, fluid satin camisoles, draped string halter necks and twisted cotton tops, alongside a summer-weight wool suit and cotton trousers sharpened by contrast grosgrain ribbons.

Avoiding the frou-frou

The designers were aware that summer dressing can drift toward the overly pretty or boho. An oversized, paintbrush-like polka dot was kept deliberately organic and appeared on dresses and shirting. An engineered white cotton embroidery was cut into long, clean dresses and separates. Perry said the weight of the cotton adds modernity. The aim, according to the source, was for the woman to stay visible rather than be overwhelmed by prettiness.

Texture and simple shapes

Texture added tension. Salt-and-pepper knits used tactile “muesli” yarns for a fringed dress, while sheer black embroidery was layered over a yellow-orange bralette and silk-satin pants. A featherlight silver lamé on a silk base, described as resembling “little silver raindrops,” appeared in separates and then in a minimal evening dress. The more decorative the fabric, the simpler the silhouette.

Wardrobe solutions and denim

Practical pieces were central, including satin runner shorts and camisoles that move from day to night, and relaxed drawstring trousers with jet pockets borrowed from tailoring. Denim is a growing category for Tove. The softly distressed, slouchy Sofie jean was designed to feel like a vintage find with a fit suited to a contemporary hip and seat. “We all live in jeans,” Wright said. The source notes that the jean became a top seller during the brand’s Mayfair residency late last year.

Perry and Wright repeatedly returned to the idea of ease. “We want you to see the vision, see the look and be like, ‘I want to be her,'” Wright said.

Source: vogue.com